Superior Custom Floor Designs

"40 Years Strong: Crafting Custom Hard Surfaces to Endure the Test of Time."

Generations of Exceptional
Craftsmanship

We are a second generation company with 40+ years of experience. We take pride in our name and have been working in the area for approximately 20 years. It is our responsibility to ensure every step of your dream project is given the time and care required to make our customers happy and that they will continue to share the experience with their friends and family. Superior Custom Floor Designs (SCFD) is also proud to be a member of the Greater Lakes Area Chapter of Business Networking International (BNI). 

If you need help in choosing proper style and material for your solution – our specialists will be glad to help you.  

We have a step-by-step guide for selecting the best flooring from traditional to contemporary style: Navigating Your Next Remodel

“The financial investment is always on top of my customers minds when it comes to their renovation. I can’t say I’ve seen it all, but I will say that over my 17 years I have seen a lot. I don’t own a “fly by night” company. The name Superior Custom Floor Designs is here to stay, so it’s important for me to ensure I treat my customers the way I’d expect a similar company to treat me or my family.

With that said, I really feel there’s a lot of companies like mine that share these ethics and dedication towards their customers, but they often fall short when it comes to the communication and expectations established when negotiating the totality of the projects costs. This is where you just have to be real with people. I want to be able to give my customers a fair and competitive price while maintaining profit margins that keep my employees happy and that ensures the forward growth of Superior Custom Floor Designs.”

Remodels can be Intimidating, We Help You Navigate The Process

We’re More Than “Just another tile company”


Superior Custom Floor Designs (SCFD), a Lake Geneva area business established in 2003 is a premier tile installation company. SCFD can provide and install spectacular custom work other installers cannot. Take a moment and add us on Facebook and Instagram to follow our work.

What Our Customers Are Saying

“I wanted say how pleased we are with our porcelain tile floor. Derek, Steve, and Kevin did a beautiful job. They were very professional and after the three days I felt like they were family. They treat the job as if they are working in their own home. Derek stands by his work and will not rest until you are happy with it. So if you are considering some improvements, do not hesitate to give them a call. You won't be disappointed!”

— Brian Dolata.

“I highly recommend this company. After ordering flooring from a big box store, SCFD was subcontracted to do the install. After being very frustrated with the big chain, this company came in and restored my faith in customer service. Everyone was professional, on-time and did excellent work. Derek (company owner) actually took extra time the first day to help exchange unnecessary flooring for better pieces that in the end saved me hundreds of dollars. Everyone really treated my house as they would their own!”

— Matthew Pelc.

We care about our reputation and that’s exactly why we are the most trusted name in the Greater Lakes Area! We serve both big, and small projects. From The Ridge Resort in Lake Geneva to a small residential looking for a new back-splash.

Book a Consultation

We’ll prepare a proposal and walk you through every step of the process.